Launch Customers
#1
Guest_M4matthew_*
Posted 31 December 2011 - 11:12 AM
For Example (under the current system):
The A320 starts delivery in 1988.
If Airline 'A' is the first to order the aircraft in 1986 and places an order for 2, they become the launch customer.
Yet Airline 'B' which orders 200 aircraft in 1987 is forgotten. Both airlines get their aircraft on the same day in 1988, yet airline 'A' is called the launch customer.
A new system could see the airline with the largest order (before the EIS date) becomes the launch customer.
The reason I suggest making an alteration to the current system is because some airlines order just 1 aircraft to have their airline name as the 'launch customer'. Once they've seen they're the launch customer they cancel their order. They end up with 0 of the aircraft type, yet are still called the launch customer.
#2
Posted 31 December 2011 - 11:30 AM
Personally, I prefer the "first come, first serve"-principle, so the airline that orders first becomes the launch customer. In fact, this is the very idea of being a launch customer, isn't it?
But what about this: if one airline cancels its orders, the next airline in row becomes the new launch customer? Maybe in addition with an reputation penalty for the airline who has canceled previously?
Regards
#3
Guest_M4matthew_*
Posted 31 December 2011 - 11:53 AM
The problem with "first come, first serve" is it just comes down to who just happened to be online when the aircraft was launched.
#4
Posted 31 December 2011 - 04:24 PM
#5
Guest_M4matthew_*
Posted 31 December 2011 - 05:20 PM
#6
Posted 31 December 2011 - 08:44 PM
A lot of the time it's not that simple in the real world. For instance Air France was the first firm customer for the A380 in 2001, yet Singapore became the launch customer. Virgin America was the first airline to firmly order the NEO, yet it will be Qatar that will be the launch customer.
The problem with "first come, first serve" is it just comes down to who just happened to be online when the aircraft was launched.
I do agree with this. It is a first in first served basis but with different time zones, being a launch customer is basically luck. I think though we should still stick to the current format now and look into the options further down the track, maybe AE 4.0 Also with the 787 DreamLiner Air New Zealand is the launch customer although All Nippon Airways or something like that was the first firm order!
Thanks,
Royen Airlines
#gogolden2015
#7
Posted 31 December 2011 - 09:21 PM
i totally i agree with that. if the first airline orders and and cancels the next airline to order after it should be the large customerHi M4matthew,
Personally, I prefer the "first come, first serve"-principle, so the airline that orders first becomes the launch customer. In fact, this is the very idea of being a launch customer, isn't it?
But what about this: if one airline cancels its orders, the next airline in row becomes the new launch customer? Maybe in addition with an reputation penalty for the airline who has canceled previously?
Regards
#8
Posted 01 January 2012 - 09:34 AM
Five is enough to be annoying to dispose of if you're really not interested in the aircraft.
I strongly disagree with making it the largest order, however.
Administrator of UnitedSkies alliance
and also a member of some other ones, but they're 2vip4u
#9
Posted 04 January 2012 - 07:54 AM
A lot of the time it's not that simple in the real world. For instance Air France was the first firm customer for the A380 in 2001, yet Singapore became the launch customer. Virgin America was the first airline to firmly order the NEO, yet it will be Qatar that will be the launch customer.
The problem with "first come, first serve" is it just comes down to who just happened to be online when the aircraft was launched.
That's not at all accurate re: who Airbus considers to be launch customers of those programs. For example, Singapore, Emirates, Air France, and Qantas have all been considered launch customers by Airbus's A380 program.
Sheepy is on the right track.
#10
Posted 06 January 2012 - 01:24 AM
There should be more info on an aircraft spec section such as...
Top 5 order customers
Top 5 Operators for an aircraft family overall, an airline could operate collectively the largest 737 family fleet with most of the 737 variants but gets no attention for it
#11
Posted 06 January 2012 - 05:10 AM
Kelvie Smith
A&P Mechanic
Flight Sim Enthusiast
#12
Posted 06 January 2012 - 05:43 PM
#13
Posted 07 January 2012 - 03:19 AM
That is very complex though, yes there are some airlines that order aircraft and never use them, but I think the idea of the largest order should be the launch customer this would be complex as people are constantly placing orders in the run up to an aircrafts release so we may not have a specific launch customer until the launch day.
Okay, I see your point on that. Try this one: In order to be considered a launch customer, the aircraft must be bought, not leased. Okay, I see a problem with that, but it might work and cut out the 'Order one for the Launch Customer status' syndrome. That way, they have committed cash, multi-million dollars worth of cash for that aircraft and if I spend about $10 to $60 million cash deposit on an aircraft, I am going to fly it!
Kelvie Smith
A&P Mechanic
Flight Sim Enthusiast
#14
Posted 07 January 2012 - 03:23 AM
I do agree with this. It is a first in first served basis but with different time zones, being a launch customer is basically luck. I think though we should still stick to the current format now and look into the options further down the track, maybe AE 4.0 Also with the 787 DreamLiner Air New Zealand is the launch customer although All Nippon Airways or something like that was the first firm order!
Thanks,
Royen Airlines
Air New Zealand is not the launch customer of the 787 program, it is only the launch customer for the 787-9 version.
#15
Posted 07 January 2012 - 09:57 AM
#16
Posted 07 January 2012 - 08:47 PM
Air New Zealand is not the launch customer of the 787 program, it is only the launch customer for the 787-9 version.
Oh, sorry. That is what I meant!
Yes the purchase thing would defiently work better than the current lease thing. It's fustrating when you place a $3 billion order for aircraft and a tiny airline that has a small fleet is considered the launch customer.
I completely agree. It should go to the largest airline up to the first 100 orders or something
#gogolden2015
#17
Guest_M4matthew_*
Posted 07 January 2012 - 09:11 PM
It's fustrating when you place a $3 billion order for aircraft and a tiny airline that has a small fleet is considered the launch customer.
Haha, yes that's what I was getting at. Eloquently put
#18
Posted 05 February 2012 - 07:18 AM
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