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UPDATED SCORES! AE Arabic Design Contest 2019


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#1
Boing the Ostrich

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AE Arabic Design Contest 2019 

We are back! | لقد عدنا

 

Hello! It's been a whole year since the last edition of the AE Arabic Design Contest. I started the contest to encourage the creation of higher quality Arabic designs in AE, and it sure did pay off with some excellent submissions last year.

We had a spectacular top three: Iraqi, Nakheel, and Jazira that each in their own way painted fabulous representations of Middle Eastern aviation. We also had a great set of runner-up designs that displayed some high quality design work. I also hope all the feedback and tips have helped you create better Arabic branding since then. 

 

AE's Best Arabic Airline 2018: Jazira Airways
  In 2nd Place: Nahkeel
In 3rd Place: Iraqi

 

Now, it's time for the contest to return bigger and better! 

 

Submit a brand portfolio for an original airline based somewhere in the Arab World* by July 12th.** 

Please carefully read the rules, guidelines, and point categories for more information.

 

CLOSED FOR ENTRIES AS OF JULY 12TH 11:59PM!

 

Please read the rules and guidelines carefully for more information and to ensure that your entry is accepted.

After submissions are finalized points and and commentaries will be distributed. Select members of the AE design community may be further consulted before the brands are ranked and our winners are announced as AE's Best Arabic Brands 2019! Runner-up designs will also be announced. With permission, a selection of this year's submissions may be featured on a special gallery.

 

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Figure 1. A map of the Arab World. Israeli designs will not be considered 

 

Rules

  • "Brand portfolio" entails a logo and livery at minimum.
     
  • Participants may submit a single entry for Group [A] - National Carriers and Group [B] - Low Cost Carriers + Cargo, Charter, and Other Carriers
    [a]. Clearly indicate which group your entry belongs to; [b]. If you submit to both groups, make a separate post for each group entry; [c] You may not change a group after your entry is accepted into one.  

     
  • Total submissions cannot exceed two per unique base of operations e.g. no more than two airlines based in Egypt, or no more than two airlines based in Cairo on a first come basis. Discretion is reserved over which rule applies. Subject to exception and appeal. Please refer to the document mentioned in Rule 7 to know which hubs have been filled. 
     
  • Logo and/or Livery must contain Arabic titles.
     
  • Airline submissions must be based in the Arab World (see figure 1); Israeli designs will not be considered.
     
  • The re-submission of entries from previous Arabic Design Contests is not allowed, subject to exception and appeal:
    [a]. Designs sufficiently changed and/or improved upon, for which discretion is reserved, will be allowed to re-enter; [b]. Previous Top Three entries and Runners Up are not allowed to re-enter.

     
  • Entries must be submitted on a post on this thread exclusively and following the following format:
    [a]. Include at the top of your post: "[Group (A/B)] [Airline Name] [Base City]", e.g. "GROUP A | Saudi Airlines | Jeddah";[b]. Disable your signature by unchecking "enable signature?" on your post's full editor mode to keep this thread clean; [c]. Entries may be edited, added upon, or withdrawn any time before the submission deadline with no consequence to its consideration in the contest, only finalized entries will be considered past the submission deadline  [d] Limited branding or design advice may be offered upon request or if necessary. [e]. Entries will be considered official entries after providing all required details and being recorded on this document. [f]. Designs sent through PM or Discord will not be considered.  

 

Guidelines

  • Name and overall brand design must be as original as possible.
      
  • You may submit entries made from scratch or ones previously prepared, so long as they follow all the rules and guidelines.
     
  • Submit only modern airline designs (~2010s–). Exclusively historical entries will not be considered. Brand timelines/evolutions may be considered if a modern livery is included as well.
     
  • Written descriptions, explanations, or histories are not required but will be considered.

Points 

  • Concept  

    Originality & Inspiration 5pts| Realism & Accuracy 5pts

     
  • General Design

    Design 5pts | Cohesiveness 5pts

     
  • Arabic Design

    Arabic Elements 5pts.  | Fonts & Font Pairing 5pts.

 

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* See Figure 1.
** Deadline may be extended.

***Boing reserves the right to modify rules, guidelines, or point categories. New rules, guidelines, or point categories will be made clear.



#2
JP.

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Group A - Air Jordan | الطيران الاردني - Amman 

 

Air Jordan is the flag carrier of the Hashemite Kingdom of Jordan, which is also known as Jordan. The airline was founded in 1978 and started with a single Boeing 727 serving two destinations from Amman's Queen Alia International Airport. Currently, Air Jordan has a fleet of 30 aircraft consisting out of Boeing 737s, Boeing 787s and Embraer E-Jets. The airline is currently looking for an alliance to join to form a strong network. 

 

The branding of Air Jordan is based on the national flag. A red swoop at the front of the aircraft continues into a black, white and green swoop further on the fuselage for a sylish, elegant and chic look. The Arab titles can be found on the tail of the aircraft along with another design based on the flag. 

 

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#3
HCB

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Group B | Yalla Air - طيران يلا | Amman

 

Yalla Air is a Jordanian LCC based in Amman. Its name is based on the Arabic expression meaning "come on" or "hurry up".

 

The airline was founded in 2000 as a LCC with the goal of bringing more business and leisure travlers to Jordan from other Middle East countries and Europe. Yalla has since expanded to serve destinations throughout the Middle East, Europe, Asia, and North Africa with its fleet of Airbus A320 family jets.

 

Between 2008 and 2016, the airline operated as a hybrid carrier in an effort to compete with the major national carriers in the Middle East, particularly in the Gulf states, but this led to growing losses and forced the airline to cut back its operations in order to remain financially solvent. During this period, the airline used a livery reflecting Jordan's national colors and the Arabian Oryx which is the national animal of Jordan.

 

In 2016, rising costs forced the airline to switch back to a standard LCC model which led to the introduction of a new blue livery and an agressive new expansion into markets across the region via the launch of subsidiary airlines in Dubai, Egypt, and Tunisia. However, the airline still endeavors to present itself as a premium alternative to various European LCCs which are expanding into the Middle East.

 

Logo and Livery (2008-2016)

 

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Logo and Livery (2016-present)
 
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#4
OtakuWeebster!

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Group A - KUWAITI | الطيران الكويتي - Kuwait City

 

Founded in 1979, Kuwaiti (Formally known as Kuwaiti Air) is Kuwait's major airline with its head office and base of operations in Kuwait International Airport. It operates international services to the neighbouring countries in the Middle East, Asia, Oceania, Europe, and North Americ with its fleet from the newly-acquired Airbus A320neo to the flagship Boeing 777-300ER. Kuwaiti is a proud member of the Polaris Alliance.

 

In this livery, it encompasses the falcon with a star as the logo because it symbolizes the Unofficial National Bird of Kuwait and its surronding Arab Nations and the star basically pays homage to the famous symbol, Rub el Hizb. The livery as a whole shows the three out of four colors of the flag of Kuwait (Red, Green, Black) with an arabic pattern wrapped into it to signify "luxury" and "stylish".

 

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                                             mrp7Vp0.png

Member and Head of Branding of Venture Alliance - Member of Dynasty World Alliance - Member of Polaris Alliance - Head of Branding and Communication of Skypas


#5
dondee

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Air Morocco | Group A | Based in Casablanca.


In the year of 1992, Air Morocco had commenced operations utilizing a used fleet used by partnering airlines. Air Morocco is solely based in the city of Casablanca, one of Morocco's few economic hubs. The airline's headquarters currently resides in this particular city, with its only airport hub being Casablanca's very own Mohamed V. International Airport. Fast forwarding to 27 years later, Air Morocco has proven to be Morocco's largest airline, with a fleet size of 87 total aircraft consisted of select aircraft such as the two most known Boeing Dreamliner variants, the 787-8 and 787-9. The airline also proudly operates the Boeing 737 Next Generation Series, with a few MAX variants on order. As for nearby destinations and regional operations, Air Morocco also operates the Embraer E190. Air Morocco is also one of the founding members of the Polaris Alliance.


The livery displayed below proudly represents the unique sense of Moroccan culture. A majority of the fuselage holds a faded gold color which solely represents the desert terrain of Marrakesh whilst also correlating a sense of luxury and style that suits the common traveler. A massive star can also be found on the front area of the aircraft, which resembles the star found on the Moroccan national flag. Now on the rear end of the aircraft is a tail design consisting of a pattern that represents the city of Asilah and its urban layout. Also found on the tail is a logo that resembles the Addax, or the white antelope, that inhabits various parts of Morocco.


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#6
dua

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Group A - Fursan Airways - Doha, Qatar

IATA: FA ICAO: FUR CALLSIGN: PURPLE KNIGHTS

 

Fursan Airways was established in the year 2004. The airline's name stands for "Knights", which is also shown in its Callsign. The airline has expanded into a mid-size airline and operates a fleet of approximately 70 aircraft. It has a major presence in Europe, as well as Asia. It has made its name by serving un-usual Destinations in Europe and in Asia. It operates to airports such as Porto, Cologne-Bonn, Nuremberg. Airports that have been neglected and don't have much long haul competition.  Which has lead to the widespread success of Fursan. It operates to over 80+ Destinations today, and has over 10,000 staff members from all over the globe.

 

In recent years the company has also sponsored Equality protests and LGBTQ parades around Europe and Asia as-well as its own home country.

 

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#7
bchan

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Group A | Tunisienne - الخطوط الجوية التونسية | Tunis, Tunisia

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Founded in 1958, Tunisienne, (more formally known as Compagnie Aérienne Tunisienne), is Tunisia's flag carrier, headquartered and based out of the country's capital, Tunis. Operating throughout northern Africa and the Middle East as well as across the globe. From the scenic views of Paris to New York's bustling city life, and with it's fleet ranging from the A320 to it's new flagship aircraft, the A350. Tunisienne further expands its global influence and vision of connecting Tunisia to the world. 

 

Tunisienne's logo is the Addax, Tunisia's national animal, a symbol of which represents the entire nation when venturing across the globe. The livery's eye catching point is the Addax-adorned tail along with the rich reds and Arabic pattern that each on their own stand out, but create cohesiveness throughout.

 

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#8
Boing the Ostrich

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If you have reserved a space, please include at the very least:

 

The planned base city of the entry – in order to effectively enforce Rule 3: "Total submissions cannot exceed two per unique base of operations e.g. no more than two airlines based in Egypt, or no more than two airlines based in Cairo on a first come basis."

 

A "reservation" gives no "first come basis" rights within the meaning of Rule 3 unless a planned base city is specified. This means that when these reservations are formally submitted as entries later, they will be restricted by hubs already covered by entries already formally submitted with the correct format and required details (even if the entry post came afterward your reservation post).

 

In order to avoid facing such restrictions later, please edit your reservations as soon as possible to include your planned base city. If you do not know where you plan to base your entry yet, you may keep your reservation post to your own risk.

 

The following bases are closed as of now:

 

Amman - Queen Alia (AMM); Kuwait - Kuwait Intl. (KWI), Doha - Hamad (DOH).

 

Please refer to the entry log for the latest updates over which bases have been filled.



#9
TNT88

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Group B - Omanis Airlines (Omanis) - العُمانيون - Muscat, Oman

 

IATA: O9 - ICAO: OMA - CALLSIGN: OMANIS

 

 

 

 

 

 

 

 

Omanis Airlines (better known as Omanis) is an LCC based Muscat, Oman.

 

Established in 2015 by The Shaksy Group and headquartered in Muscat Business Towers in Muscat Hills. The airline operates a hub-and-spoke network linking international destinations across Africa, Europe, Far East, South Asia, Southeast Asia and the Middle East from its base at Muscat International Airport.

 

In recent years, Omanis started to expand its presence in the African continent and the Mainland China to capture the huge demand for cheap air travel between the region. With partnership with the Chinese Communist Government and leaders from African Nation. Omanis able to established dozens of new routes in these regions. By using narrow-body aircraft like A319-100 and A320-200. Omanis able to reach 92% for it's load factor for most of its routes. It enable us to enter smaller market without facing any competitions.

 

All of the current fleet are leased from Air Lease Corporation and AerCap.

 

Omanis fleet consist of:

6 A319-100

25 A320-200

12 A321-200

8 A330-300

 

On order:

15 A320neo

20 A321XLR

4 A330-300 leased through Air Lease Corporation.

 

The Livery is inspired by the color of the Oman flag. And the Logo is inspired by both the oman flag and the Arabian Oryx which is the national animal of Oman.

The mask around the cockpit are created to give a modern and sleek look into the livery.

The dark grey font are chosen to provide a "pop" to the white part of the fuselage which make the livery stands out against the sandy yellow desert scenery around the airport.

 

 

 

 

 

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#10
HCB

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Group A | Alsama Airlines - شركات الطيران السماء | Abu Dhabi

 

IATA: 7S | ICAO: AMA | CALLSIGN: ALSAMA 

 

Alsama Airlines (Arabic: شركات الطيران السماء) is a full-service scheduled and charter carrier based in Abu Dhabi, operating routes to destinations throughout the Middle East, Europe, Asia, and Africa. Founded in 2000, the airline is privately owned by a small group of Emirati and foreign investors who seek to further expand the UAE as a connecting hub while also supporting tourism in the region. Alsama has focused on serving secondary destinations which are underserved or have no direct services to the Emirates, while providing a quality passenger experience in the tradition of Middle Eastern hospitality. 


The airline's logo is a stylized falcon, representing strength and courage, which is the national bird of the UAE. 

 

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#11
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Group A | Allibya | Tripoli, Libya

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Libya’s previous flag carrier, Libyan Airways, was shut down in 2016, two years into the Libyan Civil War. In 2018, Allibya was founded as a new flag carrier for the country, operating out of Mitiga International Airport (considered to be safer). The airline’s operations have been patchy due to violence in the surrounding area, however currently Allibya flies to domestic destinations such as Benghazi and Kufrah, on short-haul routes like Sfax and Tunis, as well as to farther-afield destinations like Beirut, Istanbul, and Dubai, using a fleet of just four A320s and two A321s. It is also actively seeking authorization to fly to the EU, however due to a flare-up of military activity in Libya these efforts have stalled. The airline’s long-term goal is to expand its operations into Europe.



#12
AviatorCJ

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Group A – Sudanese Airlines - سوداني – Khartoum, Sudan


IATA: SU ICAO: SUD CALLSIGN: SUDANESE




Sudanese Airlines was established in 2011 as a flag carrier for the country of Sudan. The airline is based at Khartoum International Airport and is the only airline in the country that has the ability to operate in Europe. They currently operate a fleet of three Boeing 737-800, two Boeing 767-200, and two Embraer 190 jets. They will receive one Boeing 767-200 in late 2019 and two Boeing 737-700s will be joining them in 2020.



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#13
n.x.w.m

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Group A Submission: Algerair | الخطوط الجوية الجزائرية

 

IATA: AL | ICAO: ALG | CALLSIGN: ALGERIAN

 

Founded in 1946 to serve the needs of a growing Algerian economy and population, Algerair has grown to become one of Africa's leading airlines. Algerair is based out of Algiers' Houari Boumediene, flying a modern fleet of 80 aircraft serving destinations across four continents.

 

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#14
Boeing 707

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Group A submission


LibanAir الخطوط الجوية اللبنانية


Headquartered in and operating out of Beirut, Lebanon, LibanAir is the flag carrier of Lebanon. The airline was established during the summer of 1974 by a French entrepreneur with operational and technical support from Air France. Beginning with merely a single Douglas DC-3 propjet, the airline has expanded globally to serve destinations throughout the Middle East, Europe, Asia, Africa, and now, North America.


LibanAir's design pulls inspiration from both the cedar tree, the national symbol of Lebanon, and the country's enormous diversity altogether. Particularly, the red, green, and blue reflects upon the country's dynamic culture and beautiful landscape.


IATA: LB | IACO: LBA | Callsign: LEBANESE

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Full image: https://i.imgur.com/EElXQTv.png



#15
edge

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Group A - Reserved space


Horus - حورس - Cairo Intl Airport

 

Horus is Egypt's main carrier, partly state-owned, and has been so since its creation shortly after Egypt's independence. It operates a modern fleet across Africa, the Middle East, Europe, and select destinations in Asia and North America, mainly from its Cairo hub. Horus' subsidiaries inclue cargo airline Horus Cargo, as well as regional airline Horus Express.

 

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#16
JM82

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Group A | Saharaui | El Aaiún (EUN), Western Sahara

 

Late 2018, UN carried a referendum for the Saharawi self-determination, confirming its fully independence from occupying Morocco. The former Spanish colony in Northwest Africa is now a internationally recognized country and its government just launched its flag carried, "The Flying Dromedary". Based in the Saharawi capital El Aaiún (EUN), the Flying Dromedary flies with 2 A350-900, 2 A321LR, 2 A320neo and 3 Embraer ERJ-175 to various destinations in Africa, Europe, the Americas and the Middle East, connecting Western Sahara and its brave people to the rest of the world!

 

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#17
Boing the Ostrich

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Attention:

 

CLOSED FOR ENTRY SUBMISSIONS

 

Please refer to the Official Entry Log for entries accepted this year

 

Entries are being judged now.

Final points and commentaries will be published soon!

 

Note: You are free to post comment and remarks on this thread!

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"Good Luck!"



#18
TNT88

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Hmm, when would the announcement for the winner would be published? 



#19
Boing the Ostrich

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A Thousand Congratulations!
I would like to congratulate this year's entries for the overall higher design quality compared to last year.
I am proud to see such great improvement in design and understanding of Arabic culture and elements.
This year's entries, especially the top ones, are very close in terms of points but in total they represent some of the
best Arabic designs I've seen on this website so far. I hope that everyone takes this opportunity to learn and continue to improve.
I would like to thank you all for your continued support and appreciation for this contest.

Note: While I will not disclose the specific point yields of each entry, I have highlighted their general yield area in each major category.

 

For reference:
0 - 6 - 10

|

"Average"

Without further ado, in order of points
AE's Best Arabic Airlines 2019:

 

  • Yalla: {16/30}
    Yalla’s overall concept is solid, but the execution is confusing and incoherent. Starting with the original livery, the execution is out of touch. The name is clever and comical for its use as an Arab airline, and I think it fits perfectly as an LCC. However, its use during the hybrid carrier phase is strange. Nonetheless, the overall concept deserves an Above Average score. The Oryx logo (on top of being overused) doesn't fit the overall design, and isn't sophisticated enough to support the look of a more premium carrier. The national colors add a nice bit of contrast, but the tan isn’t as appealing.The titles aren’t a perfect pairing, but the Arabic font is interesting enough to compensate. I appreciate the attention to detail nonetheless, with the naming, website (I would suggest yallafly.com instead, though), and winglets adding a nice touch. Overall, the older livery has some potential but the execution is lacking and needs a good deal of reconceptualization. The newer livery offers slight improvement, mostly because the look fits an LCC in name & design more. The choice of blue is interesting and not as common throughout the MENA. The titles, however, are somewhere between “could have worked” and horribly dated. I think with a more refined approach the English titles (while cliche) could be salvaged. The Arabic titles do not immediately pair well (sort of how you would expect a hand drawn typeface and a serif one would), and can be readily replaced with a more suitable match. The tail is decent enough, and I appreciate the patterned design, the strange typeface detracts from it though. Unfortunately, the design reaps a Below Average score in the remaining two categories.

  • AlLibya: {16/30}
    At first this entry’s name confused me, as the livery hadn't been attached yet I didn’t know if the name was meant to be “Al-Libiya” (Libyan in Arabic) or All Libya (like All Nippon). The All Nippon style name as it turned out is pretty clever, and works pretty well in Arabic as well (which is pretty rare for stylized names) awarding Above Average points in the first category. However, the design did not fare as well with the remaining two categories (Below Average). The livery is overall plain. The tail swoop has some potential but the color scheme makes it appear dull. The titles are equally boring, with both the English and Arabic titles displaying very basic fonts. In conclusion, compared to Libya’s existing airlines (particularly Libyan Airlines to which this design bears some resemblance), the design is, plainly put, disappointing. 

  • Horus: {16/30}
    Horus is a valiant effort at designing a unique Egyptian carrier inspired by its ancient roots (Above Average in Concept). The retro 50s and 70s liveries are a lot more promising, yet the entire series is still in desperate need of refinement to tap into its hidden potential. Starting with the 70s livery, while I love the Horus icon (and that it was kept into the modern era), the Arabic titles are plain and incorrect (they read Egyptian The Airline, plus see the Remark under Sudanese – Correction: الخطوط الجوية المصرية). The older modern livery is interesting and suitable for its era, yet the titles could use being raised slightly. I also regret to see the plain Arabic font maintained. Meanwhile, the modern livery needs a lot more refinement. I can see how it's inspired by Egyptair with a gold color scheme but the execution is lacking. The tail is interesting enough, but the rest of the fuselage appears plain. Something needs to be done with the Horus icon at the beginning of the fuselage. The Egyptian Tourism logo is awkwardly placed, too. Meanwhile, the Arabic titles, though I understand they are custom made, are very awkwardly put together. While the font style pairs very well with the English titles, the individual letters are very strangely contorted, making them appear very out of shape. The English titles could also use a darker color (Black or a dark grey) to add some contrast to the overall design. (Below Average in Design and Arabic Design)

  • Fursan: {17/30}
    Fursan puts forward an interesting airline concept though one riddled with design slips that keep it from truly shining. I find the overall airline concept solid enough, though this is highly dependant on how well it is executed and with which business model. In addition, I find claiming a gulf carrier supports national and worldwide LGBT support to be almost impossible. On multiple fronts the possibility of this happening is extremely unlikely considering the social and political attitudes of the Gulf. These reasons cost points in Originality & Realism, resulting in an Average score. The overall design is decent, with a regal, luxurious purple and gold color scheme. However, the darker shade in the back of the fuselage has almost completely drowned out the logo. Overall, the design scores Above Average in Design & Cohesiveness. On the other hand, the design performs at Below Average in view of its Arabic elements. As explained in the entry's submitted description “Fursan” means “Knights,” those usually illustrated in the Middle East are noblemen on horseback yet the design pays no homage whatsoever to the rich equestrian culture or anything similar. Instead, the design uses a generic Arabic logo that, being familiar with it, is actually inspired by Arabic incense smoke and their embers. While that is a lovely piece of Arabic culture, it does not tie in with the rest of the design. Meanwhile, the Arabic font pairs very well.  

  • Omanis: {18/30}
    I enjoyed watching Omanis evolve as a design, yet I am slightly disappointed in the final product. The name is clever, a bit awkward and slightly confusing at first (especially in Arabic), but clever nonetheless, awarding Above Average points in the first category. The overall design is underwhelming. While I enjoy the bold English titles and raccoon eyes, I wish the rest of the design had followed suit with unique bold styles. The red and green swoops are a bit simple and somewhat overbearing on the design. Average points in Design are thus awarded. The use of Arabic and elements is very disappointing. I wish the English titles were paired with an equally bold Arabic title, instead of being awkwardly tucked away underneath the tail design. The Arabic titles are also disjointed in some parts (OM  AAN I S) and the font used is unimpressive (Below Average). The oryx logo is interesting enough but the design of this livery did not do it justice. Overall, this concept has a lot of potential that could be reimagined and unlocked with a more daring, creative approach.

  • Sahraui: {19/30}
    Sahraui is a surprising, very original entry that I am delighted to see but a quite a few parts of its concept & execution require reconsideration. While it is original I find the description highly unrealistic. Even assuming the Sahrawi Republic achieves full independence it is one of the most sparsely inhabited areas on the planet. I highly doubt Laayoune would be able to support operations of such size. I would realistically expect a more humble niche carrier to sport this smart look, hence Average points are awarded in the first category. I love the sand-dune inspired tail design. However, I believe it should stand on its own. The "The Flying Dromedary" mascot is cute but should be used as a secondary icon so as to focus on that beautiful tail and the even more stunning titles (Average in Design). The calligraphic Arabic “Sahrawi” is gorgeous and can stand alone as the logo along with the perfectly paired English titles (Above Average in Arabic Design).

  • Sudanese: {19/30}
    I am glad to see an airline from a less-often picked Arab World country, though one just as rich with history and culture. The design and concept hence award Above Average points in the first category. The sub-saharan inspired cheatline and color palette work very well along with the bold titles and flag to create the sort of retro feel of an aged, struggling, yet modernizing national carrier. The design thus scores Above Average in the next category. I am not sure if the Gazelle/Antelope-like logo was meant to refer to distinctly Sudanese animal (such as the Dik-Dik), or as a sub-saharan reference in general. It works just fine either way. The pattern behind the tail does not appear distinctively Sudanese and seems wholly unnecessary. The Arabic titles are interestingly placed but are in a plain font that does not tie in well with the rest of the design. In addition, the titles are grammatically incorrect, resulting in a Below Average point yield in Arabic design.
    (Remark: Common Arabic mistakes: (1) Omitting “The” or “Al” from the name in Arabic, making it say “A Sudanese” in this case - a Sudanese what?! (2) The word “Sudanese” is in this case put in masculine form, while in this context the feminine form is more appropriate (Corrected: السودانية). Translations often fail to conjugate the correct gender.

  • Air Morocco: {19/30}
    Air Morocco presents a beautiful, luxurious design easily scoring Above Average in Originality & Realism as well as Design & Cohesiveness. The desert gold palette is typical of Middle Eastern design, though it is perhaps a bit overbearing and calls for some contrast (Average in Design). The design is definitely well appointed in terms of Arabic design elements, with the Addax featured on the tail a prominent (albeit all too well-known) symbol of the Maghreb region. The lovely Asilah-inspired pattern on the tail is what really elevates the design with a unique brand element that contributes to a High score in that category. On the other hand, I regret to see that the Arabic titles are completely wrong. They are written backwards, are disconnected, and even when reconstructing them the Arabic is grammatically incorrect. Furthermore, the font chosen for the titles does not pair well, as it appears to be a basic Arial equivalent font. Unfortunately, the Arabic titles are wrong in just about every possible way, resulting in the Arabic Design category averaging out to a Below Average score, despite the strength of the other elements.

  • Kuwaiti: {19/30}
    Kuwaiti offers a fantastic overall design that is victim to a few design peculiarities that cost it valuable points. The airline’s Originality & Realism score safely above average. However, while the overall design is well made and consistent, the Arabic pairing is misaligned, resulting in average point yields across the remaining two categories. While the falcon logo is overused in the region, even by the extant Kuwaiti national carrier, it ties in well with this brand. Meanwhile, the star is as necessary as it is seemingly misinformed. The Rub’ El Hizb is indeed a prominent Islamic symbol. However, it is usually represented by two overlapping squares forming an eight-pointed star (
    ۞). The current star logo bears little resemblance to the symbol - is it not just a regular star? Furthermore, while the patterned black design is beautiful I find it excessive. The red and green cheatline, however, is a unique design choice that ties the design together with the Kuwaiti flag colors. I also appreciate the detailing in the design, with the “Spirit of Kuwait” titles and the white outline over the Kuwait flag. The Arabic font pairing is uninspired, with a plain Arabic font equivalent to Times New Roman. 

  • AlSama: {20/30}
    AlSama’s concept is a touch more refined, landing Above Average scores in Originality & Realism. The overall design is solid, simple and elegant, scoring Average points in Design. The Falcon logo, while overused, ties in with the rest of the livery well and the font pairing is perfect. The Arabic titles on the fuselage could use a slight shift to the left, however. I appreciate the attention to detail with the aircraft name and its design- Al-Wathba, named after a beautiful wetland near Abu Dhabi. Overall a solid design that serves as a benchmark for a well-rounded, if not slightly boring, Arabic carrier.

 

۞۞۞

Third Place

۞

 

  • Alqamar: {22/30}
    I must say at first sight I half expected this design to be from Comoros! (“The Moon Islands” - Juzur Al-Qamar in Arabic) As an LCC airline based elsewhere the concept and name work perfectly fine in any case. The arabic patterns and moon emblem beautifully furnish the tail, and the color scheme is luxurious and sophisticated yet playful enough to perfectly suit an LCC design. The titles and font pairing are perfect, yet I find the stress on "Al" with a different color on the English titles unnecessary; the “al” can be dropped altogether just as well. Overall, this is a great design that garners Above Average points across the board.

  • Air Jordan: {22/30}
    Air Jordan’s sleek design sure is a welcome first entry to judge from this year’s pool. The metallic swoop at the front of the fuselage is unique and dynamic. The design’s high quality is evident from its lovely detailing with the aircraft name (Petra, a clear nod to one of Jordan’s most famous landmarks), dreamliner titles, and website laid out with consistent design and pairing consideration. The airline backstory and the overall design award High points in Originality & Realism. While I love the front swoop I find that the rest of the design elements on the livery were not given justice and weighed together appropriately. The lovely billboard titles are tucked away a bit far behind and seem lower than necessary as well. The lack of space forces the Arabic titles to sit awkwardly on the tail, denying the design’s excellent font pairing a proper viewing point. The tail design flows well with the front swoop, albeit needing a grey swoop perhaps to better complement the overall design than the Arabic titles sitting there. For these reasons Average points were awarded in the Design categories. The Arabic titles are paired expertly, adopting a Kufic inspired script typical of the region. It is a shame that they are so misplaced. The Jordanian flag motifs prove to be sufficient Arabic elements for this sleek design. This results in an overall Above Average point yield in the Arabic Elements category.

  • Tunisienne: {22/30}
    Tunisienne is a great example of high quality work in need of only a touch of refinement. While the red color scheme and Addax logo are recurring symbols of the region, their execution on Tunisienne is fantastic, resulting in Above Average scores across the first two categories. The Addax logo is stunning, and sits on the tail wrapped in beautiful Arabic ornamentation. The English titles are bold and pair marvelously with the logo, especially in the inverted white version. The Arabic titles, however, are an unfortunate blunder. The standard Arabic font (equivalent to Times New Roman) does not pair well at all with the English titles, and sits awkwardly on the livery as if unfinished. This regrettable oversight results in Below Average scoring in the final category. 


۞۞

Second Place

۞

 

  • Libanair: {23/30}
    Libanair is a delightfully bright and refreshing display of Lebanese and Mediterranean design and influence, raking in Above Average scores across all categories. I appreciate the abstract representation of Lebanese elements without direct resort to the typical Cedar tree symbol used for Lebanon. I can see some Turkish Airlines influence, particularly in the strangely shaped Cedar tree swoop on the back of the fuselage. This, however, does not detract from the overall beauty and uniqueness of this design. I also appreciate the attention to detail, with the tiny Cedar trees, Visit Lebanon stickers, and calligraphic aircraft naming after Lebanese cities. The titles used are bold and dynamic; they pair expertly with the Arabic font. Overall, Libanair is a fantastic and unique piece of Arabic artwork.

  • Algerair: {23/30}
    Algerair is the pinnacle of clean, sophisticated Arab-inspired design. The color palette is typical of the region, and the logo creatively morphs a bird into the Algerian national symbol. The font pairing is expertly chosen in both livery designs, and I especially appreciate the more retro inspired font chosen for the modern livery. I also appreciate the subtleties of the Arabic patterns on the modern livery’s tail. I cannot pin a single fault to this design. It is simply marvellous. (And deserving of Above Average scores in all categories).


۞
First Place

AE's Best Arabic Airline 2019

۞

  • Wataniya: {24/30}
    AE's Best Arabic Airline 2019

    Wataniya presents an all-round sensational design that is deserving of first place in this year’s edition of the AE Arabic Design Contest. While I do see some inspiration from Gulf Air, the overall design and its pairing with Arabic elements is nearly perfect in every way, hence Above Average points across the board. As far as general design, while the Falcon is not entirely original the logo is modern and sleek. The color palette is sophisticated and elegant. Meanwhile, the Arabic elements and overall attention to detail are absolutely fantastic. The subtle Arabic patterns beautifully adorn the tail background, and I love the detailing on the engines and the aircraft naming. The Arabic font not only pairs perfectly but is a gorgeous choice of calligraphic Arabic style. My only grievances are as follows: I regret to see that the aircraft name doesn’t follow with the calligraphic Arabic style or a similar pairable font; While I understand not using the full titles on the engines, I hope to see them presented on the logo to fully display the wonderful Arabic calligraphy.

۞۞۞



#20
Boing the Ostrich

Boing the Ostrich

    AE's Arab Bird

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Hmm, when would the announcement for the winner would be published? 

 

Ask and you shall receive?  :ninja2:

 

Again, congratulations to all of our entries! Feel free to comment your remarks and opinions!  








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AE Arabic Design Contest 2019

By Boing the Ostrich in Cluckerson Inc. News Network, on 25 June 2019 - 11:03 PM

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AE Arabic Design Contest 2019
We are back! | لقد عدنا
Submit a brand portfolio for an original airline
based somewhere in the Arab World* by July 8th.**
Carefully read the rules, guidelines, and point categories for more information.

https://i.gyazo.com/...361df583cefa...

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