Difficulty is finding usable slots at airports people want to use. A quick look at routeshop or routes-online shows lots of airports offering lots of routes which they want filling. Added difficulty is having very deep pockets to start as suppliers want paying up front due to failure rates of new start ups. Revenue streams take time to build up. All you then have to do is not be too successful as Easyjet/Ryanair/Jet2 etc are constantly on the lookout for profit and can swamp you out of business. Be interesting to see how the relaunched BMI do now they have begun to build their network.
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