No, he chose to put only 2 or so weakly flights on a rather high demand route and then raise the price about thrice. That way he earnt about twice as much money with about the same amount of aircraft as me (I'm in the top 10 too).
I chose to not do that, as I don't have/want to spend so much time on this .
The trick of e.g. the number two seems to be that he doesn't have a hub and uses only a few gates at his many main airports. I, as another Chinese airline, also have very, very few routes where I'm competing him. Maybe he chooses routes where he doesn't have many competitors.