1 reply to this topic

[pinq]

Hello,
I'm trying the 3.1B for a while and here's the thing that confuses me: on the Marketing tab we have different ways of advertising our company, and right next to the TV it says 'One of the most effective but costly forms of advertising.'. Well, I agree with the effectiveness, but when we calculate the effectiveness_points/cost factor it's actually the cheapest way (in terms of effectiveness points per 1%). Moreover, TV ads are best choice even for just-launched airlines which seems a little bit unrealistic for me. First you advertise yourself online, on bilboards and magazines, then you go with Radio and TV.
Or am I missing some point?

[WaltBren]

I completely agree. I think that it should be better balanced, because any airline I start in the beta I always go straight for 5% TV and a little direct mail.

That is dumb.