Hello,
I'm trying the 3.1B for a while and here's the thing that confuses me: on the Marketing tab we have different ways of advertising our company, and right next to the TV it says 'One of the most effective but costly forms of advertising.'. Well, I agree with the effectiveness, but when we calculate the effectiveness_points/cost factor it's actually the cheapest way (in terms of effectiveness points per 1%). Moreover, TV ads are best choice even for just-launched airlines which seems a little bit unrealistic for me. First you advertise yourself online, on bilboards and magazines, then you go with Radio and TV.
Or am I missing some point?
Marketing once again
Started by pinq, May 01 2011 08:25 AM
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