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Aerocol Brand

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Hello, all. I am asking for constructive criticism/suggestions for this logo/brand/livery for a Colombian national airline. It looked so much better in my head when conceptualizing, but it didn't come out how I hoped. I look at it and I think of a low cost carrier based in Spain. And I personally think the red is too bright.


Thank you in advance!


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    Resident Detroiter

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I highly recommend you post this on the gallery if you want criticism 



    Specialised Naysayer

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I think this livery is pretty good. Your font is fine but I'm not sold on the placement - I'm really only used to seeing airlines with billboard text or titles up top (but never just below the windows, it looks a bit off balance to me0. I also like the bird and I enjoy how it transitions from the tail to the body but I think (this may just be a me thing) that it might benefit from a little more detail It's really big so I think you could add some sort of detailing for feathers on the wings and the beak and eyes and such. As it is now, it just looks like a big orange-red smear. Also I think your registration might need the Colombian flag before it but I could be wrong about that.


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