11 replies to this topic

[Oggey]

[Oggey]

  

 

Attraktiv was contacted by French super airline, Vol Air Lines to redevelop its branding profile. Vol Air Lines wished for its new identity to portray an image of French, global modernism. This was one of the biggest challenges to overcome.

 

Introducing the new Vol Airlines, Wave Deco

 

 

 

Both the logo and the symbol of Vol has been massively reworked. Compared, the new Vol logo features a more modern typeface and a sleeker overall colour scheme. The aging brown shade in the symbol has also been replaced by a more modern, flat purple.

 

 

 

 

The famous Vol pattern has also been completely reworked, from an ever aging blocky 1990s pattern to a new art-deco inspired wavy one.The new livery keeps the traditional white fuselage that Vol aircraft have been using. However, the white is not as dominant and works better on all aircraft in the fleet.

 

 

The airline's accessories and cabin products now almost predominantly uses the wave-deco pattern. This pattern is central to the brand and features on almost every level of corporate branding.

[Britannia]

Interesting, looks nice

[bAnderson]

Pillows are nice!

[Zacca]

sexy

[Duncan Duncan Duncan]

shouldnt this be in designer showcase?

[Stevphfeniey]

shouldnt this be in designer showcase?

Shouldn't you shut your ****ing cockholster?

[Duncan Duncan Duncan]

Shouldn't you shut your ****ing cockholster?

 

Good one, dutch nugget

[Oggey]

 

Attraktiv was also in charge of redeveloping Vol's website to fit the new brand.

 

http://volaero.busin....com/index.html

[edge]

I really live the use of the wave pattern, and the new font is dope (especially the details like the shared angle at the bottom of the L/bottom of the A).

Two points though:

- In the tail logo, I think the red it-s too prominent and there's an imbalance with the blue and the purple;

- In the "barcode" logo, there are bits sticking out at the bottom especially; doesn't make for a clean design.

[Oggey]

I really live the use of the wave pattern, and the new font is dope (especially the details like the shared angle at the bottom of the L/bottom of the A).

Two points though:

- In the tail logo, I think the red it-s too prominent and there's an imbalance with the blue and the purple;

- In the "barcode" logo, there are bits sticking out at the bottom especially; doesn't make for a clean design.

 

Glad you like it, and glad you liked my little L and A modificiation.

 

As far as the tail, I tried to do more blues and purple. However in my opinion it ruined the balance with the fuselage. I guess in short it's quite largely down to personal preference, but I understand your point.

And thanks for pointing out the barcode was kind of glitchy, I think it has to do with me CTRL+C uploading it with puush. ie. a technical error and not so much the logo itself. Since I checked.

 

In short thanks for your actual good feedback. Hard to find on AE these days.

[Duncan Duncan Duncan]

Have you tried a purple pillow as well? I'd like to see more mockups and applications before I judge.