I too RIP off newly started airlines, because most of them wants the prime routes right away, so in order to establish higher occupancy they reduce the fares significantly. This will hurt my airline which runs multiple aircrafts on these high yielding route. So to teach these rogue startup a lesson, I just start services on his routes with aggressive pricing, and once he surrender, then I’ll follow the lowest price matching by filling required capacity. If the opponent is wise and ethical, I too respect his routes or else, you will be finished.
see I'm willing to share a market, but I find when someone has decided to dedicate more resources to that route in the means of higher frequency it proves tough because I have so many aircraft on order but admittedly I did a not great idea and tie up some cash in pre-order leases but I also was being frugal with ordering planes rather than taking chances on ordering a bunch of planes just in case I would face issues with routes.
I'm doing pretty good since I'm in the top 20 of S1 but I mentioned the two I have had some issues with, the one responded so I know that they're not really being so much of a dick as they are just trying to justly do things.
I'll admit I was being a bit aggressive on price war starting because I didn't want to reduce my frequency but keep my 100% PAX load.
I'm not sure if I should play around more with IFS to get a better rating or if I should stop maxing out the hours on my planes or what.
I'm content with the growth I have but it might prove more difficult as S1 fills up and airlines expand operations but I think where I'm at now I'm in a decent position to respond to those changes should they arise.