Deutscheadler | Boeing 757-200 | Livery Concept 2002-2006S3B
As travel demand began to recover following the world events that took place in 2001, Karl Haus resigned after almost 8 years as the acting CEO. He was exhausted from keeping the airline profitable and operational during the crisis, and was ready to retire already being 53 years old. Shortly after his departure, a new CEO was brought in to fill his place and ensure the companies full recovery. Irma Kiefer was the final pick for the position, she made history being Deutscheadler's first female CEO in its operational history.
One of Irma Kiefer's first goals in her new position was to maximize cash flow and shrink expenditures. Multiple executives immediately brought up the issues regarding Deutscheadler's 'Silver Bullet' livery. The livery was costing a sizeable amount more than the new 'eurowhite' liveries airlines were adapting. After a proposition was passed, the livery was to be re-designed incorporating a eurowhite design. By late 2002, a final concept was passed and was released to the press. The livery kept certain aspects from the original livery, such as the font used. The livery also continued to showcase a city that Deutscheadler served. Upon request of Duck Worldwide Alliance, Deutscheadler incorporated a set of text to the left of the L1 door. The aircraft make was also included under the city listed.
In January of 2003, a Boeing 757-200 D-AIYC landed in Frankfurt heading to Deutscheadler's new maintenance hangar. The aircraft still wore the Olix Airways livery, along with roughly 550 other aircraft. The aircraft was repainted into the new livery and entered service displaying Augsburg as it left for Lisbon. By March 2003, roughly 450 aircraft wore the Silver Bullet livery, 15 aircraft wore the 'new' livery, and roughly 540 aircraft continued to wear the Olix Airways livery. Most of the Olix branded aircraft were repainted by 2006, when Deutscheadler updated its logo and modernized its livery. The last silver bullet livery was painted onto a CRJ-200LR on March 12th, 2003. The 2003 livery was continuously painted onto aircraft until 2007, where almost 700 of the fleet's 1300 aircraft were repainted/delivered in the new livery. The Silver Bullet / 2003 'Eurowhite' livery didn't begin to phase out until 2014.
Sorry I complicated the hell out of this lore.. hope you enjoy this better looking livery