16 replies to this topic

[MB Airlines]

why if i have 5% of television marketing my marketing Effectiveness is high and if i had more marketing from the other options the Effectiveness doesn't improve?
and how much do you spend for marketing?
thanks!

[MB Airlines]

no answers??

[adityapratama]

it's because television is the best choice for marketing with 38 effectiveness points so I guess you will need more than just 10% of other marketing to match the 5% budget you alocated to TV marketing (except for direct mail because the effectiveness points is not to far from TV's marketing).

currently I'm alocating 22% of my total sales which is around 160 mill/month.

[MB Airlines]

Hi!
thanks you are very kind to ansewer me!
now i undestund what was the point next the marketing option (i feel a little bit stupid )

do you spent 22% points in marketing??
i spend only 7% and it's $119,933,354 / mo

[adityapratama]

Hi!thanks you are very kind to ansewer me!now i undestund what was the point next the marketing option (i feel a little bit stupid )do you spent 22% points in marketing??i spend only 7% and it's $119,933,354 / mo

7%? you don't use all the advertising program eeh?
did you get the marketing effectiveness bar full?

[MB Airlines]

no at the moment i don't use all the marketing option
my bar it's around 3/4 full
i use only best two marketing points!!!

[Yuxi]

Throwing in more money past the 2/3 point in marketing may or may not be worth it (depends on your existing reputation). I personally wouldn't try to fill it to 100% considering how much money it would cost.

[MB Airlines]

i am agree with you Yuxi
fill all at 1% it's 7% spent (but i think it's better 5% tv and 2% radio for the effecte)
but fill all at the maximum it will cost 35%!
it's really too much!

[Yuxi]

i am agree with you Yuxi
fill all at 1% it's 7% spent (but i think it's better 5% tv and 2% radio for the effecte)
but fill all at the maximum it will cost 35%!
it's really too much!

You don't need to spend anywhere near 35% of sales to get to 100% marketing effectiveness

[adityapratama]

You don't need to spend anywhere near 35% of sales to get to 100% marketing effectiveness

is 15% enough?
i think i need to reduce my marketing budget

[bolli]

I manage to get 100% effectiveness with 12%

[MB Airlines]

12%?
well it's better 35%

[adityapratama]

I manage to get 100% effectiveness with 12%

12%?
ok,i really need to change the marketing budget then,it cost me more than 260 mill a month

[Conor]

I dont have a marketing budget

[MB Airlines]

Conor don't you use the marketing option???

[jonmok]

well, by spending allocation 5% on the top 2 method and 2% on the third already receive full marketing bonus. i spend around 500M per month, and adds 16% to the reputation

[MB Airlines]

i do the same jonmok!
it works well
and it's only 12% with other options for have the full market barrell you need to spend more!!!