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Globe Alliance is proud to present our fresh new look, designed by OG and approved by the alliance administration. The new look is a departure from our previous gray branding in use since 2013, with vibrant and positive colours more reflective of the Globe Alliance mission and ethos as a whole. The new branding brings a fresh and positive front to the most senior active alliance on Airline Empires, founded five years ago, as we continue forward to our sixth active year. As we hope our new branding may indicate, this year will be a year of change as Globe Administration has been reviewing and will continue to review the past 5 years success and failures in close consolation with our members to deliver a robust experience for what we hope will be many years to come. One of our most profound achievements, 
GAMRD, will hopefully be receiving a refresh by the end of this year based on the results of our first five-yearly review. For now though, we thought it would be nice to part with a selection of various branding implemented & proposed over the past five years.
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First off, our temporary launch logo - which some of our American friends may recognize. This logo lasted for a mere few weeks and was designed by former admin PacificAirways. The bright blue scheme would later be used again, along with styled globe 'o'.
Following on from that, fellow administrator Adityapratama devised the first logo to use 'globe greys' - our longest upheld palette. This logo lasted a matter of months, though it was very frequently suggested that we ought to replace it, there was a lack of any better proposals put forward.
Early 2013 saw the return of the use of blue and the first use of the iconic globe symbol in Chiz's design; which also was the first full branding package released to our members. The use of grey & white was proposed with this logo, but it was found to look quite bad with it.
In late 2013 a young and immature OG chappy hailing from Sweden proposed (perhaps one of his most hated works today - considering the number of times he has tried to change it) the logo that we have been using up until today. It combined all previous logos into one sleek design: note the use of the swirling patterns on the main logo, the use of grey tones and the globe symbol replacing the 'o'.
Over the past few years, OG also designed some special game world logos: "empire globe" and "communist globe"...
Communism can be cute, right? This in-game logo was used to represent airlines of Soviet Union and its comrades.
Finally, We'd like to end with some proposed rebrands that never came to fruition. OG has always been quite keen on the idea of rebranding - and over the years we have received many proposals from him. We'd like to take this moment to thank him for all that art he has provided us with over the past few years and being the go-to-guy for both alliance branding and airline logo/livery design, before ruthlessly sharing his secret portfolio.
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