Kazakh Airlines Boeing 777-200LR "Visit Kazakhstan"

Kazakh Airlines

IATA - KZ
ICAO - KZA
Callsign - KAZAKH

Boeing 777-200LR
​P4-KZB

Part of Kazakh Airlines promotional campaign "Visit Kazakhstan" involved the implementation of a special livery, introduced in 2015 on one of the airlines four Boeing 777-200LR as well as a similar livery being introduced on one of the airlines Boeing 767-300ER aircraft. With the 777 serving Australia, Asia and North America it was aimed to gain recognition and boost tourism to the nation, the unveiling and launch coincided with Kazakh Airlines new non-stop route to Toronto, Canada. While Toronto features a lower Kazakh Diaspora it does have a large Uzbekistan, Azerbaijan and Turkmenistan diaspora, with the airline capturing those markets by feeding traffic from the neighboring countries into Astana and then onto the airlines new route to Toronto.

The livery featuring abstract images designed by local artists showing the countries expansive landscape from the mountains to the nations lakes, cities and forests, showcasing everything Kazakhstan has to offer, the livery would be worn until 2018 when the airline would introduce a new livery, logo and branding alongside a complete overhaul of the companies product.