018 - China Orient, Airbus A321-200WL
- Owner: edge (View all images and albums)
- Uploaded: Apr 17 2016 03:37 PM
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- Album edge's designs
Another take on China Orient
Shanghai-based China Orient (mandarin : 中国东方航空公司) is China's largest privately-owned airline. It operates to a range of domestic, regional and intercontinental destinations. The airline's logo is a calligraphic take on the character 东 (pinyin : dōng), meaning East or Orient.
China Orient's livery features the company's name in both english and mandarin. The mandarin titles opt for a more calligraphic approach, while the retro-like english titles are a wink to Shanghai's rich past.
The A321 is used on trunk domestic and regional routes.
(The livery is still partly inspired by BA's world tail "rendez-vous" , though I think it captures that more than the previous iteration)
This is cool! Nicely done!
Simplified 'east' titles, but traditional 'east' logo?
Simplified 'east' titles, but traditional 'east' logo?
Whats wrong with that? It's really common in china for a corporate logo to be traditional while the written title is simplified.
Really? I've been in China, however I've never seen that. I saw usually that companies following one side of the characters.
this is purdy
Also, should point out, "中国东方航空公司" is literally the name of the real China Eastern airlines
Thanks for the input guys!
Simplified 'east' titles, but traditional 'east' logo?
Yeah, although I am in no way qualified to make assumptions regarding mandarin, I read that sometimes the traditional ideograms were used for logos and such, hence my choice. Plus "東" looks way better than "东"
Also, should point out, "中国东方航空公司" is literally the name of the real China Eastern airlines
True that, I'll admit I'd rather use the real one that kinda makes sense (conveying the idea of "Orient" - or "Eastern"), however I am open to any suggestion to update that !
中国东华航空
So what does the cloud on the front represent? China's horrific smog problem?
This is cool! Nicely done!