Question about marketing

Hey

I searched for an answer but couldn't find a helpful answer for my question.

I am now in top 3 by valuation and wanna increase my reputation to 100% so I win top reputation award. I just need a brief explanation of the Marketing Effectiveness and Effectiveness points because I really didn't get them. like each effectiveness how much percentage does it increase the reputation?

Thanks

I think 1=1

I think 1=1

I have now 123 effectiveness points and I got only 14% more reputation.

I need to increase my reputation so any alternative ways?

Pay staff more, Have more than 200 individual routes for your airline, join/create/whatever an alliance that has 600 different routes, keep your finances in green for a long time. probably 1 of the most important ones is increasing the route reputation, through better IFS/IFE, more daily/weekly flights. and the age of the airline, but that just requires time

Cheers,

Latam

I just need a brief explanation of the Marketing Effectiveness and Effectiveness points because I really didn't get them. like each effectiveness how much percentage does it increase the reputation?

The increase from marketing is proportional to your "normal" reputation. If your "normal" reputation is low, marketing will not do much, and it will be hard to get to 100% using marketing alone.