Hi I have noticed even with a 5 star IFE in all classes and well above average reputation in general that it all makes very little difference to the load factor when theirs competition
Eg my route HKG-CDG is only operated by me and one other airline and they dropped their price $10 below mine, their IFS and reputation is in the red and mine is in the high green. They took all my customers
What is the point of having the better service.