5 replies to this topic

[S K Y]

Hello there.

 

I've just returned to AE, and I'm very happy to see the logo and livery department is as lively as ever.

I especially notice that challenges have been a new trend lately, and I really think it's a good idea to keep all of us occupied whilst being isolated at home due to the pandemic.

 

The challenges so far are put into categories like aircraft types (cargo, less than 50 pax), or situations (1950's, East Asia, Balkans, the upcoming AEAD). So, I think, why not making a challenge based on the design elements.

 

Thus, I come with this:

 

 

WORLD'S UGLIEST COLOUR LOGO & LIVERY CHALLENGE

 

 

Background:

 

The colour above is called 'Opaque Couche'. It's been voted as the world's ugliest colour by smokers in Australia, and has been used as the colour for plain tobacco and cigarette packaging in Australia, France, the UK, Israel, Norway, New Zealand, Slovenia, Saudi Arabia, and Turkey in hope to deter smokers from smoking due to the association of this colour to "dirty", "death", and "tar".

 

I personally also associate this colour with "vomit", "toxic waste", and "excrement".

 

 

The Challenge:

 

Implement this particular colour as a principal element in your logo and livery design.

 

 

Rules:

 

1. Contestant can be individual or collective (group)

2. Each contestant can only submit one design set, that includes one logo and one livery.

3. The colour mentioned above must make at least 30% of the overall design.

4. No limitations of time period, country, etc. It's completely free.

5. Because contestant slot is not limited, and to help me noticing should there is a new post in this thread, reservation is strictly prohibited. Making reservation will result in automatic elimination from this challenge.

 

 

Scoring:

 

- Idea & Originality: Is it new design? Is it just a copy of something? What is the inspiration? Wow factor?

- Quality of Execution: How clean is your design? I have a masking tutorial to help you here.

- Cohesiveness: Do the elements in your design work well together? The font? The aircraft? 

 

 

Deadline:

 

Submission to this challenge will be closed on Friday, May 1st, 18.00 (GMT+7). You can then proceed to join Boing's AEAD 2020 challenge that is starting at that time.

 

 

Results:

 

Results will be announce a few days after the submission deadline, complete with scoring table and judge's comments. Winners will have all the bragging rights of his/her capability of making world's ugliest colour beautiful.

 

 

End note:

 

The colour Opaque Couche is often confused with Pantone 448 C, that is a darker, more brownish hue of the colour. To avoid this confusion, please use the colour attached in this thread only.

HEX: #5b4b15

RGB: 91, 75, 21

CMYK: 0%, 18%, 77%, 64%

HSV: 46°, 77%, 36%

HSL: 46°, 63%, 22%

 

 

 

HAPPY DESIGNING!

[ResidentEVO]

I went about this in what's probably a very different way than everyone else....

Using the paint colour given, and a darker version to provide relief, I came up with this.  Hope you all enjoy

 

 

Lockheed Martin F-16C Blk.50

Shaw AFB

Special splinter livery

 

 

 

 

[ThePessimist]

Scotair is a fairly young budget carrier based in Glasgow since 1999. This is their new tartan inspired scheme which rolled out in 2004. The brown is not wildly attractive but it certainly is a signature look on their new A320neos. 

 

Here's a link to a hi-res version on dropbox because I'm too much of a luddite to figure out how to embed an image in the forum.

https://www.dropbox....cotair.jpg?dl=0

Attached Files

•  Scotair.jpg   68.56KB   0 downloads

[sugarpie honeybun]

 

Tulip is an airline based on the Netherlands. Their fleet consist of 7 A350 for intercontinental operation and 21 A320neo for regional operation.

I wish i get the colors right

[S K Y]

Hello everybody.

I hope to remind anybody who's interested in joining this contest that the deadline for your submission is in 24 hours.

However, looking at the number of entries, the lack of enthusiasm is quite visible. I expected to receive at least six or seven submissions, but until now there are only three. I feel this is due either the challenge is too difficult or my idea is simply not interesting enough. I'm leaning toward the latter.

Should there is additional entry until the deadline, I believe it would be wisest to cancel this competition. However in that case, I will still provide comments to the already submitted entries, without the score.

Thank you.

SKY

[S K Y]

Hello.

I'm here to announce that the deadline of this contest has been well passed and submission is closed.

However, since the number of participants does not meet expectations, I also need to announce that this contest is cancelled.

Thank you for those who participated, and a big apologise for not being able to continue this as planned.

I'd still encourage you to join other contests taking place at the moment, such as Edge's Private Airplane Challenge and Boing's Arabic Design Challenge.

SKY