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Lufthansa's new livery


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#1
kraspeed

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In case you haven't seen it this is what it will look like apparently

Lufthansa-New-Livery-2.png

 

Personally I don't like it. I don't hate it neither, but it just doesn't fit Lufthansa. Ever since it was announced that they would be unveiling a new one I felt it was going to be conservative with subtle changes, kind of what Turkish Airlines did some time ago.

Don't get me wrong, I like the concept and simplistic design, but this looks just lazy and bland, and to think they paid someone to come up with this... It's quite similar with what Qantas, American or Alitalia have and all three of these look amazing. I don't know if there is a name to this design, but it essentially extends the tail fin which these three have utilized to fit the design that would've otherwise been cut or scaled down to fit on the tail fin alone. But with Lufthansa's new livery there's just no point to it, it doesn't fit with the design of the logo itself nor does it add anything to the livery itself.

Thoughts?


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#2
Stevphfeniey

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Historically Lufthansa has been about a decade behind the "state of the art" of liveries as it were.

 

Overall I understand the thinking behind it. Generally speaking it goes in line with Lufthansa Group branding and cabin experience over the past five years or so. Keep it simple, keep it conservative, keep it professional (with the notable exception of that "My Austrian" garbage they tried to pull). So I like it.

 

Will it be the most noticeable plane on the tarmac? Certainly not. Is it bad? It could be better, but overall no.


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#3
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I like it.

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#4
Jet-A Marinade

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LH Group should invest into Atlas Air, the tail kinda has that simple concept of a "blue wedge"

 

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#5
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#6
Spyrosv

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I feel like they just removed the yellow, extended and changed the blue a bit. It's nice but not the most attractive out there.

#7
colombian_aviator

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I don't really like it, I was a fan of the yellow circle... it was my favorite part of the livery


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#8
Avelo

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I don't really like it, I was a fan of the yellow circle... it was my favorite part of the livery

What a way to rip off Qantas with a blue tail <_<

#9
Coco X

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How many meetings and go many biscuits must it have taken to come up with that? Looks like a 20 minute job in my opinion :P
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#10
X-Wing @Aliciousness

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I think one of the considerations people often forget when it comes to liveries is that it's really hard to repaint an entire fleet of planes. Because of this, designs often have to be conservative so that any future evolutions in the rest of an airlines branding can still fit without changing the livery. Looking at United for example, their airport and cabin design has changed tremendously since the merger, with completely new color palates and design motifs - and yet their livery has remained the same. Is it dated? Certainly, but it still clearly fits in with the rest of their branding despite the livery having originally been designed in 1992.

 

Compare that to American's livery; they're pretty much locked in to their current brand design, and any changes are going to make that livery look totally out of place.


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#11
ffxxmz

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Lufthansa, without any yellow details isn't Lufthansa

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#12
Avelo

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Lufthansa, without any yellow details isn't Lufthansa

You'll never know where the yellow went when you paint your plane with Pepsodent.

I think one of the considerations people often forget when it comes to liveries is that it's really hard to repaint an entire fleet of planes. Because of this, designs often have to be conservative so that any future evolutions in the rest of an airlines branding can still fit without changing the livery. Looking at United for example, their airport and cabin design has changed tremendously since the merger, with completely new color palates and design motifs - and yet their livery has remained the same. Is it dated? Certainly, but it still clearly fits in with the rest of their branding despite the livery having originally been designed in 1992.

Compare that to American's livery; they're pretty much locked in to their current brand design, and any changes are going to make that livery look totally out of place.

AA's new tail design looks very hideous IMO, like a set of broken piano keys. A shrewd way to violate our Flag Code--since you can't use the American flag as an advertising decoration in any way, which includes its use as a tail design. (US Airways and North American did it too, though not as extreme as AA.)

#13
X-Wing @Aliciousness

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You'll never know where the yellow went when you paint your plane with Pepsodent.

AA's new tail design looks very hideous IMO, like a set of broken piano keys. A shrewd way to violate our Flag Code--since you can't use the American flag as an advertising decoration in any way, which includes its use as a tail design. (US Airways and North American did it too, though not as extreme as AA.)

 

It's not violating the flag code if it's not the actual flag design… merely evoking the design of the flag like American and US Airways do isn't actually using the flag...

 

Also, the flag code means literally nothing, it's just a set of guidelines that no one cares about.


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#14
sierra_tango

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I believe Lufthansa made a mistake by totally ignoring the gold colour. This Lufthansa gold is undoubtely the company's identity and it is featured in everything that has to do with Lufthansa in the past decades (liveries, uniforms, merchandise) and more importantly the adaptation of the colour has actually a very old and interesting story behind it involving very talented designers.

Kinda feels that Lufthansa tried so much to keep up with the minimal philosophy, that is widely adopted  nowadays, to the point they forgot their past.



#15
Stevphfeniey

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I believe Lufthansa made a mistake by totally ignoring the gold colour. This Lufthansa gold is undoubtely the company's identity and it is featured in everything that has to do with Lufthansa in the past decades (liveries, uniforms, merchandise) and more importantly the adaptation of the colour has actually a very old and interesting story behind it involving very talented designers.

Kinda feels that Lufthansa tried so much to keep up with the minimal philosophy, that is widely adopted  nowadays, to the point they forgot their past.

 

You're aware that they retain the yellow in the rest of their branding, right?


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#16
Stevphfeniey

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And honestly even if they'd kept the yellow, I'm confident you people would still complain.

 

I mean do most people really care what the outside of the plane looks like? Assuming it's not dirty, probably not. No most people actually care about the experience buying tickets, does the website work, does the app work, checking in at the airport, is it smooth, is it a pleasant experience to check in, of the departure lounge, then of the seat they're sitting in, is the food good, do the flight attendants look nice and provide professional service. Literally everything but the livery. If this is the case (and it is), why spend a bunch of time and money worrying too much about what the outside of your planes look like when everybody but a small community doesn't really care what it looks like?


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#17
Marb1

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I think one of the considerations people often forget when it comes to liveries is that it's really hard to repaint an entire fleet of planes. Because of this, designs often have to be conservative so that any future evolutions in the rest of an airlines branding can still fit without changing the livery. Looking at United for example, their airport and cabin design has changed tremendously since the merger, with completely new color palates and design motifs - and yet their livery has remained the same. Is it dated? Certainly, but it still clearly fits in with the rest of their branding despite the livery having originally been designed in 1992.

 

Compare that to American's livery; they're pretty much locked in to their current brand design, and any changes are going to make that livery look totally out of place.

They have changed their livery after the merger, same goes for AA.



#18
Stevphfeniey

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They have changed their livery after the merger, same goes for AA.

 

American changed their branding before they merged with US Airways. But that mistake is okay, I am unsure you were even alive for that merger.


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#19
sierra_tango

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And honestly even if they'd kept the yellow, I'm confident you people would still complain.

 

I mean do most people really care what the outside of the plane looks like? Assuming it's not dirty, probably not. No most people actually care about the experience buying tickets, does the website work, does the app work, checking in at the airport, is it smooth, is it a pleasant experience to check in, of the departure lounge, then of the seat they're sitting in, is the food good, do the flight attendants look nice and provide professional service. Literally everything but the livery. If this is the case (and it is), why spend a bunch of time and money worrying too much about what the outside of your planes look like when everybody but a small community doesn't really care what it looks like?

 

So if that was the case then liveries would stay the same as they were in the 70s. Even more efficiently, all planes would be euro-white with only the names written on them. Why bother painting anything else besides the absolute necessary, right?

However this is not the case. A livery is among the most important marketing aspects for an airline even today. Check how airlines like ANA, Emirates and Etihad use "special" liveries as part of their marketing campaigns. Check how Ryanair were using their liveries to mock their competitors (Bye bye Latehansa etc). Airlines  give great importance to them and in the end an airline livery is its corporate identity.

 

I don't believe the average passenger carries such an analytic and well processed thought as you describe, especially when they fly. People will blindly complain about everything without even thinking about it. And no matter how much they complain they will always appreciate a well painted plane.






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