Advertising-
What exactly does it do? If I would advertise, say, 4% of my sales on television, would that increase how many passengers fly my airline as opposed to other airlines?
Thanks.
Advertising-
What exactly does it do? If I would advertise, say, 4% of my sales on television, would that increase how many passengers fly my airline as opposed to other airlines?
Thanks.
It will increase your airline's reputation, which may make more people fly with you. However, their decision is much more based on price, and marketing is very expensive, so I wouldn't do it until your airline is quite established.
It will increase your airline's reputation
True
which may make more people fly with you
False. Unfortunately, reputation makes no difference here.
Marking would increase your airlines reputation by a few percent, and the reputation is one of that factors that make customers fly with you, although other factors such as the price is more important.
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