To my current understanding...
If 2 (almost) identical airlines are flying a route, with the only difference being on time performance (Same everything else, no other factors), then an airline with 85% on time performance would get more pax than an airline with 10% on time performance. Most important things with getting more pax than your competition is price, frequency, and on time performance.
Lets say there is a route, and there is one airline flying it. They fly it (Y) for $400. Then another airline decides to compete. What I currently do is...
High frequency(80) + Low OTP(20) + Low price(350) = Lower $/mile (And 80% market share)
If I payed my employees more, my OTP would increase. If my OTP increases, then I could raise the price for the same market share. In turn, I would make more money per mile flown. Here is an example, my highest daily profit route.
So, can paying your employees decently affect your market share in routes to the point where it is worth the extra monthly money? If I payed my employees the market average, how would that affect my monthly profit margin?
Because as you can see, I'm not terribly nice to my employees. I'm not the worst, either. Used to pay them about twice what I currently due, but I was only getting 25% profit margin at the end of the month. Now I get 30%. Every dollar profit helps expand just that much quicker!
So, in conclusion, I don't really know. Can paying your employees decently affect your profit margin positively? Or is it better to pay them barely anything?