Hudson Airlines Airbus A320-200 (2004)

In 2002, Hudson Airlines made a strategic decision to diversify its fleet by introducing the Airbus A320, a newer and technologically advanced narrow-body aircraft. The A320's advanced features, such as fuel efficiency, improved range, and passenger comfort, made it an ideal choice for Hudson Airlines to meet its growing demands. Hudson had been using 737 and a limited amount of 727s beforehand, and Hudson was enticed by the discount Airbus would offer to thrust the A320 further into the US market. The airline placed a substantial order for several A320s in November 2002. The arrival of the A320s one year later at the airline marked a significant milestone for the company. These modern aircraft offered a range of benefits, including reduced fuel consumption, lower maintenance costs, and enhanced operational flexibility.

Two years later, in 2004, Hudson Airlines decided to rebrand itself with a fresh new livery, signaling a revitalization of its brand identity. The rebranding effort aimed to convey the airline's commitment to modernity, efficiency, and customer-centric services. The new livery design incorporated a blend of lighter new colors and contemporary graphic elements, reflecting the airline's vision and values. The rebranding process involved repainting the entire fleet of A320 aircraft with the new livery. The aircraft exteriors now displayed a prominent Hudson Airlines logo, which had undergone a modernized redesign. The new livery not only gave the aircraft a striking and distinctive appearance but also helped differentiate Hudson Airlines from its competitors in a crowded market. The rebranding efforts extended beyond the aircraft exteriors, encompassing various touchpoints such as ticketing, signage, and digital platforms. This comprehensive approach ensured a consistent brand experience for passengers throughout their journey with Hudson Airlines.

N290HN was the first A320 delivered to Hudson with 175 economy seats. It was painted in the company's blue livery.